---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 2)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 2 of 69."
url: "https://groas.com/author/alexander-perelman/page/2"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Tweezers lift one cut-out sentence from a printed page while a first-place ribbon lies ignored: being quotable now matters more than ranking.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2860c1e8-f496-47f1-9840-0c2e48656786.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2)
  ## [From SGE to AI Mode: How Google’s AI Answers Changed the Citation Game](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2)
  [October 16, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2)
* [![A small-business owner kneels in a dark hallway at night, pressing a drinking glass to the wall to hear whether anyone is saying her name.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6efc3265-11d4-4b6e-a7a4-a0caa98f59d2.png)](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a)
  ## [Build a Weekly AI Brand Monitor With a Google Sheet and Two APIs](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a)
  [October 16, 2026 • 11 min read](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a)

  [Written by Alexander Perelman](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a)
* [![Clay marketer frantically twists dials on an unplugged control console while a glowing AI answer bubble floats above, ignoring his settings.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ac4d8e81-1323-48a3-ab8a-670a30ecba66.png)](https://groas.com/post/what-ppc-people-get-wrong-when-they-star)
  ## [Six PPC Habits That Fail in AI Overviews](https://groas.com/post/what-ppc-people-get-wrong-when-they-star)
  [October 16, 2026 • 9 min read](https://groas.com/post/what-ppc-people-get-wrong-when-they-star)

  [Written by Alexander Perelman](https://groas.com/post/what-ppc-people-get-wrong-when-they-star)
* [![Tiny courier stopped at a locked first gate on a model road, while far away workers gild a shop sign nobody can reach—polish is useless without access.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2f6bd5c0-8971-4b3e-b629-6b39020c2b09.png)](https://groas.com/post/the-ai-visibility-technical-checklist-21)
  ## [The AI Visibility Checklist: 21 Fixes in the Order Bots Fetch Your Site](https://groas.com/post/the-ai-visibility-technical-checklist-21)
  [October 16, 2026 • 9 min read](https://groas.com/post/the-ai-visibility-technical-checklist-21)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-technical-checklist-21)
* [![A shiny brass gauge reads in the green on a copper pipe that is leaking into a bucket: the metric looks great while the real problem drips on.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ab6cb7f7-20f7-4a9d-8358-85c30f932096.png)](https://groas.com/post/teardown-the-typical-ai-visibility-repor)
  ## [The AI Visibility Report Teardown: Which Numbers Are Worth Keeping?](https://groas.com/post/teardown-the-typical-ai-visibility-repor)
  [October 16, 2026 • 10 min read](https://groas.com/post/teardown-the-typical-ai-visibility-repor)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-typical-ai-visibility-repor)
* [![Model town: crowds walk straight through three grand halls taking nothing, while couriers queue at a tiny stand marked 2026 to collect papers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/006df7d2-21a7-4048-82f5-4ed86a67457b.png)](https://groas.com/post/30-days-of-ai-bot-logs-on-our-own-site-1)
  ## [One Changelog Drew 377 Live AI Fetches. Three Busy Hubs Drew Zero.](https://groas.com/post/30-days-of-ai-bot-logs-on-our-own-site-1)
  [October 16, 2026 • 10 min read](https://groas.com/post/30-days-of-ai-bot-logs-on-our-own-site-1)

  [Written by Alexander Perelman](https://groas.com/post/30-days-of-ai-bot-logs-on-our-own-site-1)
* [![A tiny seedling under a towering, ornate brass measuring rig, beside a dry, dusty watering can: lots of measuring, no watering.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3e30bd34-33fd-4bf7-a79d-eceac9573952.png)](https://groas.com/post/the-30-day-citation-test-how-to-tell-if)
  ## [The 30-Day Citation Test: Does Your AI Search Tool Change Answers or Just Track Them?](https://groas.com/post/the-30-day-citation-test-how-to-tell-if)
  [October 16, 2026 • 10 min read](https://groas.com/post/the-30-day-citation-test-how-to-tell-if)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-citation-test-how-to-tell-if)
* [![Five identical crystal balls hold the same tiny shop, but it vanishes in one and fades in another, beside a tick sheet tracking the inconsistent answers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b62b3ccc-692e-4e87-8e71-915da20fdb42.png)](https://groas.com/post/before-you-pay-for-an-ai-visibility-trac)
  ## [Before You Buy an AI Visibility Tracker, Run This Two-Week Test](https://groas.com/post/before-you-pay-for-an-ai-visibility-trac)
  [October 16, 2026 • 10 min read](https://groas.com/post/before-you-pay-for-an-ai-visibility-trac)

  [Written by Alexander Perelman](https://groas.com/post/before-you-pay-for-an-ai-visibility-trac)
* [![An open dictionary with brass coin slots cut beside its entries, coins wedged in, suggesting every pricing term secretly meters your usage.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a59355f0-5db4-4915-84d0-4d668bc14034.png)](https://groas.com/post/the-aeo-pricing-page-glossary-for-agenci)
  ## [The Agency’s AEO Pricing Glossary: 17 Terms That Hide a Cap](https://groas.com/post/the-aeo-pricing-page-glossary-for-agenci)
  [October 16, 2026 • 10 min read](https://groas.com/post/the-aeo-pricing-page-glossary-for-agenci)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-pricing-page-glossary-for-agenci)
* [![A tiny tabletop garden: gardeners tend one plot while an identical plot marked CONTROL is left alone, and a miniature scientist compares the two.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4b923078-1b62-4926-8867-95c814fb3909.png)](https://groas.com/post/measure-first-or-fix-first-the-real-argu)
  ## [Measure First or Fix First? The 20-Prompt Test for AI Visibility](https://groas.com/post/measure-first-or-fix-first-the-real-argu)
  [October 16, 2026 • 9 min read](https://groas.com/post/measure-first-or-fix-first-the-real-argu)

  [Written by Alexander Perelman](https://groas.com/post/measure-first-or-fix-first-the-real-argu)
* [![Clay salesman proudly shows a dashboard stickered 'YOUR LOGO' while behind the curtain it spews task tickets onto an exhausted staffer at 10 PM.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/482ab727-2db0-4d5d-8993-11c2698cc745.png)](https://groas.com/post/your-white-label-aeo-platform-is-a-dashb)
  ## [Your White-Label AEO Platform Is a Dashboard With Your Logo](https://groas.com/post/your-white-label-aeo-platform-is-a-dashb)
  [October 16, 2026 • 10 min read](https://groas.com/post/your-white-label-aeo-platform-is-a-dashb)

  [Written by Alexander Perelman](https://groas.com/post/your-white-label-aeo-platform-is-a-dashb)
* [![Brass tweezers lift one small handwritten index card while a giant overstuffed binder sits ignored: the concise answer gets picked, not the bigger pile.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/db874ce1-6389-4541-b85e-f23601d4a754.png)](https://groas.com/post/why-does-chatgpt-cite-my-competitor-and)
  ## [Why Does ChatGPT Cite My Competitor and Not Me? Five Blunt Answers](https://groas.com/post/why-does-chatgpt-cite-my-competitor-and)
  [October 16, 2026 • 10 min read](https://groas.com/post/why-does-chatgpt-cite-my-competitor-and)

  [Written by Alexander Perelman](https://groas.com/post/why-does-chatgpt-cite-my-competitor-and)
* [![Clay figure feeds coins into a wall of security cameras watching a burst pipe flood a basement, while the wrench that could fix it lies ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/460423a7-b685-417a-8837-2902c89fcb0d.png)](https://groas.com/post/stop-shopping-for-aeo-software-by-tracke)
  ## [Prompt Caps Are the Wrong Way to Buy AEO for Clients](https://groas.com/post/stop-shopping-for-aeo-software-by-tracke)
  [October 16, 2026 • 10 min read](https://groas.com/post/stop-shopping-for-aeo-software-by-tracke)

  [Written by Alexander Perelman](https://groas.com/post/stop-shopping-for-aeo-software-by-tracke)
* [![An agency owner in a night taxi holds up a 'FLAT FARE' card as the red meter keeps climbing: a fixed retainer meeting metered costs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f0b99741-1535-4d2a-bbe6-a00d9b3f9f8c.png)](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-a)
  ## [Selling AEO Across 10+ Client Domains: The Margin and Dev-Hour Questions](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-a)
  [October 16, 2026 • 10 min read](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-a)

  [Written by Alexander Perelman](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-a)
* [![Darts stuck in a wall, each with a bullseye freshly painted around it and a wet brush below: a perfect score made by drawing the target afterwards.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/61116209-befb-4d75-8e56-302f01bc130b.png)](https://groas.com/post/before-you-buy-an-ai-visibility-tool-run)
  ## [Before You Buy an AI Visibility Tool, Audit Your Own Prompts](https://groas.com/post/before-you-buy-an-ai-visibility-tool-run)
  [October 16, 2026 • 10 min read](https://groas.com/post/before-you-buy-an-ai-visibility-tool-run)

  [Written by Alexander Perelman](https://groas.com/post/before-you-buy-an-ai-visibility-tool-run)
* [![Tabletop model town where client building #4 has been redesigned with no door, leaving a tiny courier stranded while a distant watcher sees but can't help.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f6ad7c25-79bd-4e00-94f4-ab947987f4e4.png)](https://groas.com/post/the-night-a-client-swapped-a-landing-pag)
  ## [The Site Change Your Agency Won’t Hear About Until the Citations Disappear](https://groas.com/post/the-night-a-client-swapped-a-landing-pag)
  [October 16, 2026 • 9 min read](https://groas.com/post/the-night-a-client-swapped-a-landing-pag)

  [Written by Alexander Perelman](https://groas.com/post/the-night-a-client-swapped-a-landing-pag)
* [![Clay figure proudly hands a framed chart of rising water to a homeowner standing knee-deep in her flooded kitchen as the burst pipe keeps spraying.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4095d196-0431-4421-b3d0-a3ef1e09a457.png)](https://groas.com/post/an-open-letter-to-the-agency-owner-about-3)
  ## [An Open Letter to the Agency Owner About to Sell AEO](https://groas.com/post/an-open-letter-to-the-agency-owner-about-3)
  [October 16, 2026 • 10 min read](https://groas.com/post/an-open-letter-to-the-agency-owner-about-3)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-agency-owner-about-3)
* [![At a press conference, a sponsor stands under a big "SPONSORED" banner while every reporter's microphone points at an engineer holding a clear spec sheet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/443c9928-7b14-46cf-9db6-41981282c8b6.png)](https://groas.com/post/7-things-ppc-people-believe-about-gettin-2)
  ## [7 PPC Myths About Getting Cited in AI Overviews](https://groas.com/post/7-things-ppc-people-believe-about-gettin-2)
  [October 16, 2026 • 9 min read](https://groas.com/post/7-things-ppc-people-believe-about-gettin-2)

  [Written by Alexander Perelman](https://groas.com/post/7-things-ppc-people-believe-about-gettin-2)
* ## [How to Optimize Google Shopping Feeds for Better PPC Performance](https://groas.com/post/google-shopping-feed-optimization-guide)
  [October 15, 2026 • 6 min read](https://groas.com/post/google-shopping-feed-optimization-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-shopping-feed-optimization-guide)
* ## [YouTube Advertising Products and Inventory: Formats, Reach, and Buying Options](https://groas.com/post/youtube-advertising-products-and-inventory-guide)
  [October 15, 2026 • 5 min read](https://groas.com/post/youtube-advertising-products-and-inventory-guide)

  [Written by Alexander Perelman](https://groas.com/post/youtube-advertising-products-and-inventory-guide)
* [![Clay librarian keeps reading her bookmarked reference book while pushing back a marketer's stack of cash, because AI answers can't be bought.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/99224a07-408b-4277-82bf-4d5faa7b2bd4.png)](https://groas.com/post/what-google-ads-taught-you-that-s-wrong)
  ## [What Google Ads Gets Wrong About ChatGPT and Perplexity Citations](https://groas.com/post/what-google-ads-taught-you-that-s-wrong)
  [October 15, 2026 • 10 min read](https://groas.com/post/what-google-ads-taught-you-that-s-wrong)

  [Written by Alexander Perelman](https://groas.com/post/what-google-ads-taught-you-that-s-wrong)
* [![A fork stabbed through a menu card served alone on a dinner plate: a page that lists the meal but serves nothing to actually eat.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8ae30ee4-9759-4ba0-855a-61d282ee5df1.png)](https://groas.com/post/postmortem-3-800-ai-bot-fetches-on-our-c)
  ## [Postmortem: 3,800 AI Bot Fetches, Zero Citations, and the Gap We Built Ourselves](https://groas.com/post/postmortem-3-800-ai-bot-fetches-on-our-c)
  [October 15, 2026 • 9 min read](https://groas.com/post/postmortem-3-800-ai-bot-fetches-on-our-c)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-3-800-ai-bot-fetches-on-our-c)
* [![Model town at night: a billboard shows a brick warehouse, but the real one is wrapped in a stock-photo banner, cars turn back, and the guard booth is empty.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cd551923-7763-43b3-8d91-48fef46de869.png)](https://groas.com/post/the-night-a-landing-page-swap-tanked-my-2)
  ## [The Landing Page Changed. The Ads Didn’t. Then Quality Score Fell.](https://groas.com/post/the-night-a-landing-page-swap-tanked-my-2)
  [October 15, 2026 • 9 min read](https://groas.com/post/the-night-a-landing-page-swap-tanked-my-2)

  [Written by Alexander Perelman](https://groas.com/post/the-night-a-landing-page-swap-tanked-my-2)
* [![Cartoon of a consultant laser-pointing at a man's pile of dirty dishes and handing him an invoice, without washing a single plate.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1e5f1fb9-5750-4d88-ba8f-23e2d4717094.png)](https://groas.com/post/ai-visibility-tools-rebuilt-the-google-a)
  ## [AI Visibility Tools Are Selling You a To-Do List](https://groas.com/post/ai-visibility-tools-rebuilt-the-google-a)
  [October 15, 2026 • 10 min read](https://groas.com/post/ai-visibility-tools-rebuilt-the-google-a)

  [Written by Alexander Perelman](https://groas.com/post/ai-visibility-tools-rebuilt-the-google-a)

[Previous](https://groas.com/author/alexander-perelman)[1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)[3](https://groas.com/author/alexander-perelman/page/3)…[69](https://groas.com/author/alexander-perelman/page/69)[Next](https://groas.com/author/alexander-perelman/page/3)

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