A CPA-Based Agency Fee Can Still Reward the Wrong Results
• 9 min read
Written by Alexander Perelman
Alexander Perelman
The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint
• 10 min read
Written by Alexander Perelman
Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered
• 9 min read
Written by Alexander Perelman
Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise
• 10 min read
Written by Alexander Perelman
Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS
• 10 min read
Written by Alexander Perelman
Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee
• 10 min read
Written by Alexander Perelman
How to Price an AEO Retainer That Still Pays at Client Ten
• 9 min read
Written by Alexander Perelman
The Performance-Pricing Glossary: 18 Contract Terms That Decide Who Carries the Risk
• 10 min read
Written by Alexander Perelman
The 30-Prompt Test for AI Search Visibility
• 10 min read
Written by Alexander Perelman
Search Marketing Companies Ranked by Who Pays When Performance Misses
• 11 min read
Written by Alexander Perelman
8 Myths About Performance-Based Google Ads Pricing
• 9 min read
Written by Alexander Perelman
DIY AEO or Done-for-You? The Question That Decides
• 9 min read
Written by Alexander Perelman
White-Label Local SEO and AI SEO for Agencies: FAQ
• 3 min read
Written by Alexander Perelman
How to Evaluate an AEO and Digital Marketing Agency: What to Check Before You Buy
• 5 min read
Written by Alexander Perelman
ROAS vs CPA: Which Number Should Your Google Ads Contract Use?
• 10 min read
Written by Alexander Perelman
By 2027, the Answer Box Will Make Separate PPC and SEO Reports Look Expensive
• 9 min read
Written by Alexander Perelman
“Book a Call to See Pricing” Is Not a Price
• 9 min read
Written by Alexander Perelman
The Fee Crossover: When a Percentage Agency Fee Beats a Flat Sprint
• 11 min read
Written by Alexander Perelman
The SaaS Account That Went Back to Week One Every Quarter
• 9 min read
Written by Alexander Perelman
The Google Ads Learning Phase Is Not a Two-Week Quarantine
• 9 min read
Written by Alexander Perelman
The First Four Weeks of Google Ads Are Not a Waiting Room
• 10 min read
Written by Alexander Perelman
Postmortem: The SaaS Google Ads Launch That Kept Starting Over
• 10 min read
Written by Alexander Perelman
Google Ads’ Learning Phase Is a Status Label, Not a Month Off
• 9 min read
Written by Alexander Perelman
28 Days of Google Ads on $100 a Day and Five Edits a Week
• 11 min read
Written by Alexander Perelman